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Working dossier — 2026 № 001

 

Leonard Irimia

Portrait of Leonard Irimia
The operator

signed · the same hand on every letter

Founder. Four ventures, one studio — IDEM.

Demand-gated, AI-operated, run by one person. Every venture in this dossier is real, and the page can prove it — . One door: the door.

Across
nine chapters — the line, the four ventures, the founder, the lab, the door. Shift-scroll, swipe, or ← →.
Down
three depths, the same in every chapter: A the claim · B the evidence · C the record.
Anywhere
every position is a link. The map on the right always shows where you are. Press Z to see the whole dossier on one page.
↓ evidence

evidence 00 · B

Nothing on this page is invented. Each fact came from a file in the working folder that runs the ventures, and the operator view shows which one.

this page: 23 receipts from 13 workspace files, each stat-ed on disk before this build · invented facts: 0 · gaps stay absent, never guessed rule: personal/leonardirimia-com/src/data/founder.ts

record 00 · C

  • receipts · 23 of 23 found on disk before this build
  • workspace files cited · 13
  • build stamped · 2026-08-26T15:34:02.447Z
  • budgets · HTML 55.0 KB · JS 14.0 KB · first view 350.0 KB enforced at build — over budget, the build fails and nothing ships
  • git · 0 commits on file stated as absent, never simulated
  • sweeper · ran 25 Aug 2026 · 7 fixes applied, not yet re-run handoffs/2026-08-25-sweeper-audit.md — verdict was FIX THESE FIRST
  • the whole record · /record.json what this page says, in machine-readable form — diff it

01 · The line

how one person runs four

Several ventures is several hobbies — unless there is a system. Mine is a production line run with AI, and it is documented, not vibes:

  1. 01

    Gate

    Nothing gets built without proof of demand from official sources. A KILL verdict ends an idea before it costs anything.

  2. 02

    Build

    One person plus an AI operating line does the research, the code, the copy and the creative. This page was built on that line.

  3. 03

    Sweep

    Before anything launches, an honesty audit verifies every claim against a source. A failure holds the launch — it has held mine.

  4. 04

    Grow

    A venture that cannot show demand gets a written kill criterion before it gets more of my time. What survives, compounds; what does not, closes honestly.

This line is open to client work. No client has commissioned it yet — this page is its work, and the operator view shows every receipt behind it.

↓ evidence

evidence 01 · B

the line: demand-gate → build → sweeper audit → launch; stations and gates are written, not improvised CLAUDE.md — "The machine" · .claude/skills/site-creation-flow

record 01 · C

  • gates · demand-gate · sweeper
  • this page · demand gate · skipped — the ventures already existed
  • this page · sweeper · ran 25 Aug 2026 · 7 fixes applied, not yet re-run
  • CLAUDE.md · 17.6 KB · modified 2026-08-24 stat-ed by scripts/record.mjs before this build

02 · Disclosura

real screen, captured by the machine
01 Disclosura open ↗

EU AI Act transparency without a lawyer — a 60-second checker that answers in all 24 official EU languages.

↓ evidence

evidence 02 · B

Deployed live 19 Aug 2026 — verify-live.sh 16/16, 56 pages businesses/disclosura/handoffs/2026-08-19-deployed-live.md

8-question decision tree; legal skeleton isolated so no translation can change a verdict; 26/26 tests businesses/disclosura/CLAUDE.md

Checker, widget and kit texts run in all 24 official EU languages; every verdict links the official EUR-Lex text businesses/disclosura/CLAUDE.md

Checkout open since 22 Aug 2026 (SALES_ENABLED=true) — €49 one-time and €49 + €9/mo, both live on disclosura.eu/pricing today businesses/disclosura/CLAUDE.md

record 02 · C

  • status · live
  • url · https://disclosura.eu
  • screen · real capture at 1440×900, taken by the machine 25 Aug 2026 — toned by CSS only public/shots/disclosura.jpg
  • businesses/disclosura/handoffs/2026-08-19-deployed-live.md · 14.3 KB · modified 2026-08-19
  • businesses/disclosura/CLAUDE.md · 29.3 KB · modified 2026-08-25
  • 2 source files, stat-ed before this build a receipt of ours without a file fails the build — scripts/record.mjs

03 · Pesalux — VITAL-IQ

real screen, captured by the machine
02 Pesalux — VITAL-IQ open ↗

A €199 smart body-composition scale with hand-grip electrodes, sold direct on an owned storefront.

↓ evidence

evidence 03 · B

€199 on pesalux.com; retractable T-handlebar, hand-grip electrodes, oval display pod businesses/pesalux/CLAUDE.md

over-400-file live Shopify theme maintained in the workspace businesses/pesalux/CLAUDE.md

fal.ai image-to-video ad pipeline: ~$0.21 per 3-second take; 36s and 14.5s finished ads cut from real renders businesses/pesalux/CLAUDE.md

Production rule: the product is never generated from text — image-to-video from real photos only businesses/pesalux/CLAUDE.md

record 03 · C

  • status · live
  • url · https://pesalux.com
  • screen · real capture at 1440×900, taken by the machine 25 Aug 2026 — toned by CSS only public/shots/pesalux.jpg
  • businesses/pesalux/CLAUDE.md · 3.3 KB · modified 2026-08-19
  • 1 source file, stat-ed before this build a receipt of ours without a file fails the build — scripts/record.mjs

04 · YouChannelBrains

real screen, captured by the machine
03 YouChannelBrains open ↗

Your own recordings, queryable — every answer cites the exact second it came from.

↓ evidence

evidence 04 · B

Next.js 14 + Stripe (live) + Clerk (production) on Railway; 70/70 local, 40/40 production tests businesses/youchannelbrains/CLAUDE.md · handoffs/HANDOFF-ATTUALE.md

Four public plans: Free €0 / Pro €29.99 / Power €59.99 / Agency €199.99 businesses/youchannelbrains/handoffs/HANDOFF-ATTUALE.md

After an external legal audit (Aug 2026), grey-area ingestion was closed by construction: one chokepoint, guard tests, retired routes return 410 businesses/youchannelbrains/CLAUDE.md

Product rule: only deliberately opened doors — official APIs and accepted terms, nothing grey businesses/youchannelbrains/CLAUDE.md

record 04 · C

  • status · live
  • url · https://youchannelbrains.com
  • screen · real capture at 1440×900, taken by the machine 25 Aug 2026 — toned by CSS only public/shots/youchannelbrains.jpg
  • businesses/youchannelbrains/handoffs/HANDOFF-ATTUALE.md · 6.5 KB · modified 2026-08-08
  • businesses/youchannelbrains/CLAUDE.md · 4.9 KB · modified 2026-08-13
  • 2 source files, stat-ed before this build a receipt of ours without a file fails the build — scripts/record.mjs

05 · IDEM Creative Works

real screen, captured by the machine
04 IDEM Creative Works open ↗

The studio that runs the machine — currently aimed at short-form ads for Home & Wellness DTC brands.

↓ evidence

evidence 05 · B

3 spec ads cut for $1.41 of AI generation spend on 19 Aug 2026 — v1 was rejected the next day and pulled; the reel is empty again by choice businesses/idem/CLAUDE.md

demand-gate returned NARROW on 19 Aug 2026 → offer narrowed, 25-brand outreach plan written; the 30-day kill clock starts at the first outreach send, which has not happened yet businesses/idem/CLAUDE.md

Zero analytics by decision — no GTM, no GA, no Plausible, no Hotjar, no Clarity businesses/idem/CLAUDE.md

record 05 · C

  • status · pre-launch
  • url · https://idemcreativeworks.com
  • screen · real capture at 1440×900, taken by the machine 25 Aug 2026 — toned by CSS only public/shots/idem.jpg
  • businesses/idem/CLAUDE.md · 8.8 KB · modified 2026-08-20
  • 1 source file, stat-ed before this build a receipt of ours without a file fails the build — scripts/record.mjs

06 · The founder

since 1998

An idea is only the beginning.

I have been building in the digital world since 1998 — first out of curiosity, then as a trade: marketing, accounting, branding, content, and now code with AI.

I do not look at a brand as a logo, a website as a website, or marketing as advertising. I look at the whole system — the idea, the brand, the product, the experience, the story, the technology, and the business behind it.

Today one AI-operated line does the research, the building, and the checking across every venture on this page; I make the calls. If a business cannot survive an honest audit, it does not launch. What I have always enjoyed most is simple: creating something that was not there before.

Brand architect · digital creator · entrepreneur

What I do

  • Brand & creative Identities, positioning, visual direction and the creative systems that make an idea recognisable.
  • Digital products Concepts turned into websites, platforms, e-commerce and new digital ventures.
  • Content & marketing How an idea earns attention — story, SEO, social, performance, and generative AI.
  • Technology & AI Constant experiments with new tools to create, automate, build and scale. Technology does not replace creativity; it gives it a bigger playground.

The way I think

  • Marketing taught me how people respond to ideas.
  • Technology taught me how ideas become systems.
  • Design taught me how ideas become experiences.
  • Business taught me none of it matters unless it creates real value.

Exploring now

  • One person, whole company What happens when AI, branding, content, commerce and digital products meet — and a single builder can ship what once needed a company. The tools change fast. The opportunity is bigger. I build with them.
↓ evidence

evidence 06 · B

Bio voice, "since 1998", the What I do / The way I think / Exploring now structure, pull line and tagline supplied by Leonard in his own BIO document, 24 Aug 2026 Desktop/Business External Files/Leonard Irimia Official/BIO (2).txt

Ragioniere e Perito Commerciale (IGEA) — accounting & commerce diploma personal/leonardirimia-com/src/data/cv.ts

Operates personally pending IDEM UNIVERSAL WORKS registration CLAUDE.md (legal rule, set 18 Aug 2026)

record 06 · C

  • bio · 3 paragraphs on file · voice from the founder's own BIO document, 24 Aug 2026
  • ../Business External Files/Leonard Irimia Official/BIO (2).txt · 6.4 KB · modified 2026-08-23
  • personal/leonardirimia-com/src/data/cv.ts · 6.0 KB · modified 2026-08-13
  • CLAUDE.md · 17.6 KB · modified 2026-08-24
  • portrait · supplied by the founder, 23 Aug 2026 — shown beside the name in the masthead, toned by CSS only public/portrait.jpg

07 · The lab

the machine, looking at itself

This build

  • 23 of 23 receipts verified on disk · 13 workspace files · 0 invented facts
  • fonts self-hosted · no third-party request
  • one native scroller · no framework · no tracking

Ledger

  1. 2026-08-26 26 Aug 2026: /os/ is the real renderer
  2. 2026-08-26 26 Aug 2026: the ecosystem is coloured and alive
  3. 2026-08-26 DEPLOY BRIEF — ship the new /os/ (the real renderer)
  4. 2026-08-26 BRIEF — make /os/ an EXACT replica of the real Ecosystem screen
  5. 2026-08-25 25 Aug 2026: v3 Phases 1 and 2 are LIVE, verified 26/26
  6. 2026-08-25 25 Aug 2026: v3 Phase 3 "the living background" built

newest 6 of 22 · all of them in /record.json

IDEM Ecosystem

one brain · 7 stations · 2 gates IDEM Ecosystem walk it →

A real screen of that page, captured from the live address. It draws the ecosystem — the second brain at the centre and the production line it drives — from the files that record it, including the day the honesty gate held a launch. The tool it describes runs on one computer and is not on the internet; this is the method, not a door into it.

↓ evidence

evidence 07 · B

every fact on this page carries the workspace file it came from; anything not on file stays absent personal/leonardirimia-com/src/data/founder.ts

fonts self-hosted via @fontsource — zero third-party requests, by decision personal/leonardirimia-com/CLAUDE.md — Decisions

the line at /os/ is hand-written from the workspace files it names; the build refuses to ship if a path or a credential ever reaches the output personal/leonardirimia-com/src/data/os.ts · scripts/budget.mjs

the preview above is a real screenshot of that page taken from the live address, not a mockup — the same rule the venture plates follow personal/leonardirimia-com/passes/shot-os.mjs · public/shots/os.jpg

record 07 · C

  • ledger · 22 entries · newest 2026-08-26 · 128.1 KB of written handoffs personal/leonardirimia-com/handoffs/
  • receipts · 23 of 23 stat-ed on disk · 0 invented scripts/record.mjs — a receipt of ours with no file fails the build
  • budgets · HTML 55.0 KB · JS 14.0 KB · first view 350.0 KB measured after every build; over budget it throws. This page exists, so it passed.
  • build stamped · 2026-08-26T15:34:02.447Z
  • git · 0 commits on file no feed is printed until there are commits to print
  • verification · 43 of 43 checks passed · https://leonardirimia.com · 2026-08-26T15:28:55Z verify-live.sh — run against the live site after a deploy
  • second brain · no capture on file

08 · The door

one address
Partnership
a venture above, or one we should build
Client work
a site or business built on the same line as this page
Press
anything on solo, AI-operated companies
Acquisition
serious enquiries on any venture
↓ the legal surface

evidence 08 · B

Operated personally by Leonard Irimia.

Leonard Irimia is the operator and the GDPR data controller for this site. Where a venture already sells, Stripe is the merchant of record and the legal seller on the invoice. IDEM UNIVERSAL WORKS will be registered after the first sales, and its full details published here then.

operates personally pending IDEM UNIVERSAL WORKS registration — the legal surface names the founder, not the company, until it exists CLAUDE.md (legal rule, set 18 Aug 2026)

record 08 · C